Holy Grail of 2 and 3D Architectural/Design rendering

ColorGuru

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It seems the holy grail of 2 and 3D Architectural/Design rendering software is emulating real world environments as accurately as possible. Over the last few years Autodesk has purchased a lot of companies and spent millions of dollars on a quest to be the technology leader in this field. The one drawback I see is that Autodesk nor any of the Companies they have purchased are capable of real world color management. This is particularly true of paint manufacturers colors.

Real world color data comes from spectrophotometer scans of pigments/ dyes or color charts of real world products. Once this data has been obtained, it can then be converted into RGB color space or other color spaces. If the transmission and reflectance spectral data of CMYK printing ink for example was not known color printing would not be possible.

AutoCAD, when used for architecture allows for creativity for example but its output communicates hard core reliable measurement data that you can actually use to build an item or object in the real world. Having accurate real world colored product data communication abilities would seem to be a very important part of this process.

I would love to have any comments on this topic.
 

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